Legal — last updated September 2026
Privacy Policy
This Privacy Policy explains how Philipp Kraft GmbH processes personal data when you visit the Aronia website, contact us or sign up to receive information about Aronia. It does not cover the processing of data within Aronia products or services. Separate privacy information will apply to those services.
1. Controller
The controller responsible for the processing of personal data on this website is:
Philipp Kraft GmbH
Holbeinstraße 13
81679 Munich
Germany
Commercial Register: Amtsgericht München
Registration number: HRB 308063
Email: hello@aronia.ai
Aronia AI is a brand of Philipp Kraft GmbH.
2. Website Access and Server Logs
When you visit this website, technical information may automatically be transmitted by your browser to the systems used to provide the website.
This may include:
- IP address;
- date and time of access;
- requested page or resource;
- browser and device information;
- operating system;
- referring website; and
- technical status and error information.
We process this information to provide the website, maintain its security and stability, identify technical problems and protect our systems against misuse.
Legal basis: Article 6(1)(f) GDPR.
Our legitimate interest is the secure and reliable operation of our website.
Server log data is retained only for as long as reasonably necessary for these purposes, unless longer retention is required to investigate a security incident or comply with a legal obligation.
3. Contacting Us
If you contact us by email or through a contact form, we process the information you provide, including your contact details and the contents of your message.
We use this information solely to handle and respond to your enquiry.
Where your enquiry relates to entering into or performing a contractual relationship, the legal basis is Article 6(1)(b) GDPR.
For other enquiries, the legal basis is Article 6(1)(f) GDPR. Our legitimate interest is responding to communications addressed to us.
We retain correspondence for as long as necessary to deal with the enquiry and, where applicable, for any statutory retention period.
4. Aronia Updates and Waitlist
If you provide your email address to receive information about the availability or launch of Aronia, we process your email address for this purpose.
Legal basis: Article 6(1)(a) GDPR.
You may withdraw your consent at any time with effect for the future, for example by contacting hello@aronia.ai or by using an unsubscribe option where provided.
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Your email address will be retained until you withdraw your consent or the purpose of the mailing no longer applies, unless retention is required by law.
5. Cookies and Similar Technologies
Our website may use cookies, local storage or similar technologies.
Technologies that are strictly necessary to provide a website function expressly requested by you may be used without consent where permitted by applicable law.
Where technologies are not strictly necessary, we use them only after obtaining consent where required.
You can withdraw or change your consent at any time through the consent settings provided on the website, where applicable.
6. Analytics
If we use analytics or measurement technologies that are not strictly necessary for the operation of the website, they will only be activated after obtaining the required consent.
The specific provider, purpose, categories of data processed, retention period and any international data transfers will be described in this Privacy Policy or within the relevant consent information before such technologies are activated.
7. Service Providers
We may use external service providers to operate and maintain this website, for example for:
- website hosting;
- infrastructure and content delivery;
- email delivery;
- website security; and
- technical maintenance.
Where these providers process personal data on our behalf, they process such data under appropriate contractual arrangements and in accordance with our instructions.
8. International Data Transfers
Some service providers may process personal data outside the European Union or European Economic Area.
Where such transfers occur, we ensure that an appropriate legal mechanism is in place as required by applicable data protection law, such as an adequacy decision by the European Commission or the European Commission’s Standard Contractual Clauses.
9. Data Retention
We retain personal data only for as long as necessary for the respective processing purpose or as required by applicable law.
Once personal data is no longer required, it is deleted or anonymised unless continued retention is legally permitted or required.
10. Your Rights
Under the GDPR, subject to the applicable statutory requirements, you have the right to:
- access your personal data;
- request correction of inaccurate personal data;
- request deletion of personal data;
- request restriction of processing;
- receive certain personal data in a portable format;
- object to processing based on legitimate interests;
- withdraw consent at any time with effect for the future; and
- lodge a complaint with a competent data protection supervisory authority.
To exercise your rights, contact:
hello@aronia.ai
11. Supervisory Authority
You have the right to lodge a complaint with a competent data protection supervisory authority.
For private-sector companies established in Bavaria, the competent authority is generally:
Bavarian State Office for Data Protection Supervision
Bayerisches Landesamt für Datenschutzaufsicht – BayLDA
Promenade 18
91522 Ansbach
Germany
12. Changes to this Privacy Policy
We may update this Privacy Policy if the website, the services used on it or applicable legal requirements change.
The current version will be published on this page.
This page is maintained by Aronia Inc. to answer common questions about Aronia. It is informational, does not constitute legal advice, and is not an independent certification. For questions, contact hello@aronia.ai.